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The Guardian - UK
The Guardian - UK
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Writing for women: An evening with Cosmopolitan editor-in-chief Farrah Storr

Farrah Storr
Farrah Storr Photograph: David M. Benett/Getty Images for Eco

Whether you dream of writing for women’s glossies, multimedia platforms or independent newsletters and blogs, don’t miss this unique masterclass with Farrah Storr, editor-in-chief of Cosmopolitan and former editor of Women’s Health.

You will learn the key things you need to know about working in the women’s journalism industry, including how to approach editors, pitch them your feature ideas and get hired.

This course is suitable for those looking for a desk job as well as those who want to increase their chances of getting freelance commissions. You’ll leave with a better understanding of women’s journalism and an increased confidence in your ability to apply for jobs, pitch story ideas and stand out in a competitive industry.

Content

  • How to kickstart your journalism career
  • What editors look for when hiring in the women’s journalism industry
  • The key components of a great feature
  • Writing women’s content – finding the right tone, format and language
  • How to pitch story ideas – the key things that editors look for in a pitch email
  • Headlines, sells and cover lines – how to make them shine
  • Practical exercise on writing headlines and cover lines
  • Q&A: a great opportunity to pick the brains of an experienced editor

Tutor profile

Farrah Storr is the award-winning editor-in-chief of Cosmopolitan. Prior to this, she launched Women’s Health in the UK, where under her leadership it became the most successful women’s magazine launch of the decade. Over the course of her career, Farrah has been a writer for Good Housekeeping magazine, as well as an editor at Marie Claire and Glamour. She tweets @Farrah_Storr.

Details

Date: Monday 15 January 2018
Times: Evening class, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 plus £2.46 booking fee
Event capacity: 100

Complimentary refreshments included.

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Information on Guardian Masterclasses

To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

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