Do you write business copy as part of your job? Or do you need to create a style guide and tone of voice for your whole organisation? This in-depth practical Masterclass will teach you strategies to communicate at the most senior levels with effectiveness and credibility.
The course is split into three main sections - planning, writing and collaboration. You’ll receive a pre-course online assessment, allowing you to set your personal objectives and will have the option to write a style guide for your organisation on the final day.
You’ll learn how to plan your content, how emotions guide behaviour, how communication works, understanding your brand, how to identify a tone of voice and the importance of headlines, structure and style. You’ll also learn how to write with simplicity, clarity and an active voice.
Finally you’ll learn how to develop a tone and style for your business writing that you can share with your organisation. Following the course, you’ll receive an invitation to join the Guardian Masterclasses executive network that gives you access to termly Executive Presence events, as well as VIP and alumni talks at the Guardian.
The course is a mixture of structured learning, tutor coaching and peer feedback, allowing you to really get to grips with your writing and be able to communicate with confidence.
The course will cover
- How to communicate exactly what you want, clearly, in the subject line or title and the first two sentences of everything you write.
- How to use well-organised, active-voice sentences to explain what is happening, what ought to happen and what people need to do.
- How to communicate with authority, authenticity and impact.
- How clear leadership expressed in writing, creates alignment and boosts productivity.
- How to communicate with authority, authenticity, and credibility.
- New strategies for influencing others and getting results.
- An exploration of how strong writers embody confidence and emotion.
- How to handle difficult situations with well-written communications.
- How your writing influences how you are perceived in the business world.
- How to refine your skills by role playing real business scenarios.
- How to develop a style and tone of voice guide for your organisation.
More about your tutor
Andy Pemberton is a content expert with international experience. Currently director at Furthr, he edited Q magazine in London, launched Blender magazine in New York, which won Ad Age’s Launch of The Year, and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai) and The Times of India. He writes columns for Yahoo.com, and the Huffington Post in the US, and offers training in social media, data visualization and content strategy. He has worked as a content consultant for the RNLI, Time Out, BT, Google and more. He is also a leading data visualization expert, and includes the United Nations, the World Food Programme, and Aviva among his clients. He is a judge at this year’s British Media Awards.
Details
Date: Wednesday 19 April 2017
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee, and lunch)
Event capacity: 40
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Information on Guardian Masterclasses
If you have any questions about our programme, our contact information is here. Terms and conditions can be found here.
Returns policy: Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
