Sir Martin Sorrell's WPP has been boasted by its French rival Publicis reporting surprisingly strong advertising demand.
Maurice Levy, Publicis CEO, sai: "After the brutal and unexpected decline of advertising spendings in September the Publicis Groupe's organic growth of October revenues is above 7%. This spectacular growth is driven by the US, fast-growing markets and digital numbers. Europe and analogue media remain at worrying levels.
"While October numbers are extremely good we should remain cautious: fourth quarter is always uncertain, particularly December. At this point in time we cannot yet confirm that growth and confidence are back. We will continue to aggressively pursue our strategy on our two growth pillars: digital and fast growing markets."
WPP shares were up 6p to 814p.
