"Terry Semel, the former movie studio chief who now leads Yahoo Inc, is back in show business. His Web portal has filmed a pilot for a reality series called Wow House that will be broadcast online within the next few months," reports the San Francisco Chronicle.
"The program, which follows two families as they refurbish their homes with $10,000 in new electronics, is the most concrete example yet of Yahoo's Hollywood ambitions. It's just an early step, analysts said, in Yahoo's ultimate goal: creating television of the future."
The idea of Wow House is that viewers vote who did the best job, and the winning famility keeps the kit. The story says:
"Semel will probably address Yahoo's video strategy in a speech Friday at the Consumer Electronics Show in Las Vegas. Until now, he has spoken mostly in broad terms about his company's plans."
