An unusual new ice cream flavour is dividing opinion in the US — and it's not what you think.
Frida, a popular parenting product brand, has partnered with New York-based small-batch ice cream maker OddFellows to release a breast milk-inspired ice cream nationwide.
Originally introduced as a limited-edition novelty earlier this year, the product was reintroduced this August for a wider rollout. Since then, reactions have ranged from amused curiosity to utter disbelief.
Not the Real Thing — But Close Enough for Some
Despite its provocative name, the ice cream contains no actual human breast milk. Instead, it's crafted to mimic the taste using conventional ice cream ingredients — milk, heavy cream, skim milk powder, sugar, and egg yolks — combined with honey syrup, salted caramel flavouring, yellow food colouring, and liposomal bovine colostrum, the nutrient‑rich first milk produced by cows after calving.
'It's sweet, a little salty, smooth, with hints of honey and sprinkles of colostrum,' the company says. 'It features a distinct colostrum yellow tinge, reminiscent of early parenthood.'
Each pint sells for $12.99 (£10.20) with a two-pint minimum when ordered via the Frida website. New Yorkers can also sample it for free at OddFellows' Dumbo location from 5–10 August, with giveaways between noon and 1pm on the 6th and 10th.
The Celeb Factor: Why Breast Milk?
The idea was inspired by a growing cultural fascination with breast milk among celebrity mums and influencers. Stars like Kourtney Kardashian, Ashley Graham, and Coco Austin have all gone viral for sampling their breast milk—often on camera.
'We wanted to capture the spirit of those raw, real moments in parenting,' Frida said. 'This flavour is a playful homage to the experience of early parenthood—and the wild things we do in those hazy months.'
Indeed, the public's curiosity about breast milk has taken strange turns in recent years. In 2021, employees at gaming giant Activision-Blizzard made headlines after requesting padlocks for their workplace fridges—because coworkers were allegedly stealing their stored breast milk.
Novelty Flavours Are Big Business
While it may seem like the strangest scoop in your freezer, breast milk ice cream is part of a growing trend in novelty food marketing, earlier this year, KFC turned its famous gravy into 'Gravy Gelato' as a cheeky promotional stunt.
'We're seeing more brands lean into shock factor as a way to cut through the noise online,' said one marketing analyst. 'With social media, taste is sometimes secondary to attention.'
Would Brits Bite?
Although the product is currently only available in the US, the buzz has reached across the Atlantic. UK-based foodies and novelty snack hunters are already clamouring on social media for an international release.
'I mean, I don't know whether to gag or order it immediately,' one Twitter user wrote. Another joked: 'This feels like something Heston Blumenthal would've done in 2008.'
The jury's still out on whether it tastes good, but some think Frida and OddFellows have succeeded in getting people talking about their breastmilk ice cream. The jury's still out on whether it tastes good, but if nothing else, it's proof that in 2025, no flavour is too strange to go viral.
