David Mitchell and Robert Webb are appearing in adverts for Apple. In the ads - a copy of a similar series that appeared in the US last year - Mitchell reprises his Peep Show role, "sensible office manager", only without any bite or dark heart; Webb parries with his "comfy-casual weekend chap", only without the fizzing idiocy and beautifully sketched self-love. It's as if an adman took the disabled chappie and his carer out of Little Britain - made Matt Lucas say "I want that one", but now he isn't disabled (too much potential offence); and David Walliams still says "OK then", but now he's a kind, long-suffering carer.
It's worse than not-funny. It's like taking every time you've laughed at the original sketch and chucking it back in your face, saying: "This was worth something to you, was it? Well it's worth sod all to me."
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