Nottingham Forest last week announced that their Ladies side would be renamed as 'Forest Women' as one of a number of important changes to help bring the team up to speed with their male counterparts.
In the same statement, Reds owner Evangelos Marinakis announced his intention to increase his financial contribution as the women's game continues to bloom.
This summer's Women's World Cup has already proved itself as the biggest in the tournament's history and Forest coach Steve Guppy believes it could go a long way towards bridging the gap between the men's and women's game, especially in the UK.
Some 45,000 supporters packed into Paris' Parc de Princes last week to watch hosts France comfortable beat South Korea in the opening game.
And it is predicted that total crowds across the tournament could surpass 1.7 million - a record.
On Sunday, England and Scotland took centre stage in the women's edition of football's oldest international fixture.
The fixture was Scotland's first at a World Cup, but Shelley Kerr's side were narrowly beaten by Phil Neville's England, with 6.1m reported to have watched the game live on TV in this country.
Guppy, who once fleetingly coached women's footballers, has been impressed with the tournament so far and expects this summer to take the women's game to another level.
"I definitely think the Women's World Cup has come at the perfect time as I believe interest and popularity is growing, especially in this country," he said.
“I was very fortunate to work with the under-17 Irish girl's team last summer and one thing I came away with was the incredible dedication, energy, determination and will to win in every session.
"I believe the World Cup will be a big success and I believe it's the perfect time for it to be coming up and it's one that I am looking forward to."
England will next take on Argentina on Friday night before next Wednesday's final group game against former winners Japan.
