Irish people hold a special place in their hearts for Buckfast.
Whether we first tried it as teens or as penniless students - the fortified tonic wine was, for many, a first foray into the world of alcoholic drinks.
Tomorrow 11 May marks World Buckfast Day - and one Dublin pub is taking the occasion very seriously.
Have you seen the hilarious ads around Dublin celebrating World Buckfast Day?
In fact, for Buckfast fans in the capital it's the only place to be this weekend.
The Bernard Shaw and Eatyard will pay homage to the special tipple this Saturday and Sunday with a host of events.
There'll be a Buckfast Bottomless Brunch with Pizza and Bucky cocktails, Buckfast 99 ice-creams and even a Buckfast Quiz and spot prizes.
It all sounds completely insane and we don't think you should miss it.
You can reserve a table for this special event on their Facebook page.