It's looking increasingly as if OpenID - an attempt to create a single sign-on standard - is achieving the big mo. A number of names are already backing the concept, including AOL and Microsoft, but now lots of smaller players are getting behind it too.
The latest is Wordpress.com, the popular blogging platform.
Are you fed up with having to remember dozens of usernames and password? Does the idea of creating yet another account on yet another site leave you cold?
OpenID is a new standard that hopes to alleviate some of the pain, and we've just made it available to everyone who has a WordPress.com blog. This means you can sign in to a growing number of sites using your existing WordPress.com account.