A bob is being seen as the “safe” alternative to “lengthy” blow drys for longer locks, according to Tim Hartley, a former director at Vidal Sassoon.
The hairdresser fears that the coronavirus is more likely to spread in long, wavy hair which has dominated female styles for years.
Mr Hartley said: “We have to think about maximising hygiene. The sooner the long tresses of yesterday are dispensed with, the more hygienic it will be for us all.
"The hour-long blow dries in the salon are no longer safe for the stylist or the client. Research suggests the Covid-19 virus is transmitted much easier through a swift airflow.”
He thinks the shorter cuts, popularised by his former boss Vidal Sassoon, are the solution to the stricter hygiene required during the Covid-19 crisis, reports Devon Live.
The bob cut became popular when sported by Hollywood star Louise Brooks during the 'flapper' era.
It came back into fashion during the 1960s when Twiggy had the chop.
The bob remains in fashion thanks to award winning actresses including Charlize Theron, Cate Blanchett, Tilda Swinton and Rosamund Pike.
Tim, a famous industry trendsetter, said: “With the bob cut you can wash your hair everyday and not worry about it. It becomes part of your routine. It’s the glamour without the fuss.”
Vidal Sassoon revolutionised hairdressing in the sixties by devising a way of putting a permanent wave in the hair, allowing it to dry naturally whilst retaining the style, Tim explained.
He said: “The bob cut started with icons like Mary Quant, but is now back with modern-day stars like Tilda Swinton and Rosamund Pike.
"It is in vogue again now and is the only way for the industry to emerge from this Covid lockdown. It can be anything from shoulder length to below the ears, depending on how bold you want to be."
