Women are swearing by a £15 product that they insist is better than the cult favourite Olaplex, they love this product so much that they say they've ditched the high end brand for this mask.
Coco & Eve's Like a Virgin Hair Mask has won multiple awards and for good reason. The 5 in 1 treatment promises to restore dry and damaged hair, and shoppers agree.
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With over 6000 5-star reviews, coming from shoppers with a range of different hair types from coily and curly to straight, it's no surprise that the vegan and cruelty free product is popular.
The Peta approved product treats split ends and nourishes hair, with it claiming to tame frizz and see a notable difference in just 10 minutes. And shoppers are insisting that it is the case, with many ditching the wildly popular Olaplex and swearing by Coco & Eve.
One shopper who was a devout Olaplex user said: "I've been using Olaplex for years to treat my processed and dyed hair. I recently bought a jar of this stuff to see if it was any good compared to Olaplex. And its night and day. I don't even have to put product into my hair anymore, it is so smooth and lustrous. It's amazing.
"It also lasts WAY longer than Olaplex system, and is much more affordable. If you've been using Olaplex, give this a try. Its comes in a giant jar and those of us with long hair know the $30 bottle of Olaplex only lasts maybe two treatments. I have shoulder length hair and have been using this jar once a week all month and it's not even halfway empty. 100% will be switching to this product line from OIaplex."
A second wrote: "I've tried so many different products to moisturize my hair. This stuff did it. I highly recommend it as I think it's better than Olaplex."
Another said: "This product is fantastic. I've spent hundreds on salon grade products and this is on par with Olaplex for damage repair, if not better!"
You can buy the Like a Virgin Hair Mask here from £14.90 here. Shoppers who spend over £40 can also get a Hydration Kit at no extra charge that includes a hair wrap and a travel sized bottle of Like a Virgin Hair Mask, just use code RESTORE.
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