Panini’s engagement with women’s football has stepped up with the release of a sticker collection for the European Championship, which will be held in the Netherlands during July and August.
It is the first time the tournament has been backed by an official sticker collection, and follows a similar offering for the Women’s World Cup in 2015. Panini has printed 334 stickers for its Euro 2017 collection featuring players from the 16 teams – including England and Scotland – along with facts, biographies and a double-page spread on the history of the game.
National teams are covered by 20 different stickers. Must-haves for England fans include the captain Steph Houghton and the Arsenal midfielder Jordan Nobbs; Scotland fans will look for Manchester City’s Jane Ross, while the Sweden forward Kosovare Asllani, who also plays for City, and the prolific Germany striker Anja Mittag are among other big-name players.
Panini will also launch a digital trading card collection for the tournament, in the format of a desktop online game that can also be experienced via mobile app and Facebook.
A collection for the 2011 Women’s World Cup was limited in circulation to Germany, the host country, where 4.5m packets were sold within a fortnight and the initial run of stickers sold out. A wider release two years ago, for the 2015 tournament in Canada, was also successful.
Supporters who wish to collect Euro 2017 stickers will be able to do so by purchasing a starter pack, which includes the 40-page album and four packets of stickers. The tournament takes place from 16 July until 6 August.
