"The $10 billion industry may have entered the mainstream, but with a few exceptions, the target audience for big-budget video games is the same as it ever was: teenage boys gripped with visions of dragons, space ships and voluptuous virtual babes. It doesn't help that the number of women developing games is also low — less than 10% of all game developers, Guildhall executive director Peter Raad said. Men design games that appeal more to men," reports AP.
"Organizers said the first Women's Game Conference, in Austin on Thursday and Friday, is a step toward changing some long-held assumptions about the sex of those who make and play games."
Update: Aleks Krotoski is blogging straight outta Austin on our sister Gamesblog.
