It turns out women spent more on tech last year than men in the US, according to interesting new figures from the Consumer Electronics Association quoted by MSNBC (via Gamegirladvance). Women handed over $55 billion of the $96 billion spent in US electronics shops last year, but still found their shopping experience pretty poor.
"...Electronics stores have been slow to catch on. Nearly three-quarters of women surveyed by the industry group complained about being ignored, patronized or offended by sales people when shopping for electronics. Forty percent of the women said they were treated better when accompanied by a man. And more than half said advertisements for electronics were confusing — though half the men surveyed felt the same way."There are some pretty grim accounts in the story of clear sexism in tech shops, although it does look like what this report is confirming is that the electronics store experience is appalling for us all
