Shoppers in an Asda supermarket started fighting with each other over discounted items.
Bizarre footage caught on camera shows the moment a scuffle erupted at a fridge with priced-down food in Wolverhampton.
The video was posted to social media site TikTok, showing people pushing each other to try and reach the food on the shelves.
Nick Alexander was shopping at his local supermarket in Wolverhampton when the scene suddenly turned violent.
Bargain hunters can be seen pushing and shoving each other in scenes reminiscent of "Black Friday" sales.
At one point a disgruntled customer puts some chicken on a rival's head before she responds by whacking him with what looks like a pepperoni pizza.
Ultimately, the only casualty is a single wafer of ham that falls to the ground during the ruckus complete with a dramatic zoom from cameraman Nick.
Entrepreneur Nick, or Mr Miami UK, originally from Miami but living now in the West Midlands, said: “This is bizarre.
“I was thinking why they are acting like this... I use the discount aisle and wouldn’t think of ever going near a commotion like that.
"I felt everyone needed to see what it was like and how people have no regard for others.
“Maybe I should shop a little later if I want to miss the bargain hunters.”
