An Instagram video shared by Pune-based user Sarah Kulsum has gone viral for its humorous take on impulsive online shopping. The clip shows a delivery executive arriving at midnight to drop off an unexpected item—a microwave.
The video features a text overlay that reads, “Instamart is dangerous for people with adult money. I ordered a microwave at 12 at night because I wanted to heat my food.”
What follows is a quick unboxing and setup of the appliance, turning a simple late-night craving into a full-blown purchase.
The post quickly gained traction online, with viewers finding both humor and relatability in the situation. While ordering groceries or snacks late at night is common, buying a household appliance at midnight struck many as both surprising and amusing.
Instamart, the platform mentioned in the video, is known for delivering a wide range of products—from daily essentials to electronics—within minutes. The incident highlights how easy access to such services is reshaping consumer behavior, often encouraging spontaneous decisions.
Social media users flooded the comments section with witty reactions. One user joked that buying a microwave so casually felt “illegal,” adding that such decisions usually involve lengthy family discussions and unsolicited advice. Another pointed out the healthier choice behind the purchase, noting that the user opted to reheat food at home instead of ordering takeout.
Others shared similar experiences of impulsive late-night purchases, from ordering smartphones to even more expensive gadgets, proving that the temptation of quick commerce is widely felt.
While the video is lighthearted, it underscores a larger trend—how the blend of disposable income and instant delivery services is redefining convenience in modern life. What once required planning and effort can now be done in minutes, even at the stroke of midnight.
