The victim of an over-zealous hairdresser has been hailed for her 'relatable' reaction when she fainted on TV.
The Turkish show Kuaförüm Sensin, which translates to 'you're my hairdresser', is a reality contest pitting makeup artists and hair stylists against one another to showcase their skills.
On one of the more memorable episodes, hairdresser Bilal Ağın wanted to cut his model's hair in support of the 'Let My Hair Be Your Hair' project for cancer survivors.
The only problem with the thoughtful gesture was that he didn't run the idea past his model İlayda beforehand.
Having walked on to the show with hair flowing all the way down her back, Bilal's scissors quickly reduced her locks to a shoulder length cut, as reported by the Daily Mail .
As the hairdresser beams clutching years worth of precious growth, the model reaches to run her hands through her hair, unaware of what has happened.
It seems to take her a few brushes before reality fully sets in as to where her hair now ends and she begins to break down as the three judges look on stunned by her unexpected reaction.
As the other contestants pretend unconvincingly not to have seen it all go down, İlayda throws off her robe in protest as Bilal smiles awkwardly at the floor.
The model then attempts to make a quick exit away from the glare of the cameras, but doesn't make it to the door before collapsing into the arms of one of the show's assistants, who calls for help.
The whole time Bilal stands watching on speechless with his hands planted on his hips.
The clip quickly racked up more than 12 million views on Twitter where it was posted with the caption: "I'm SCREAMINNN why is that so relatable."
Many users were quick to share in her pain.
"Did you see how long that hair was?" one said. "She's going to need counselling for that trauma."
Another commented: "When you ask to trim the ends, this is exactly what you get."
A third argued: "I see a lot of y'all saying she's being over dramatic but if the back story is she just wanted a trim that level of emotion is totally justifiable. He dead wrong."
