DALLAS _ AT&T has signed a multi-year deal with Grammy award-winning singer Taylor Swift to promote its brand through advertising and performances.
As part of the deal, Swift will headline the DirecTV Super Saturday Night concert Feb. 4 in a custom venue that will be built for the event. The concert is the night before the Super Bowl. Fans can get tickets to the concert through AT&T promotions and Twitter campaigns, company officials said. Exclusive content and videos of the concert will also be available to U-verse and DirecTV customers after the event.
Dallas-based AT&T did not disclose the terms, but said the deal with Swift lasts multiple years and is exclusive. Company officials said they'll release more details about the relationship with Swift in coming months.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," John Stankey, CEO of AT&T Entertainment Group, said in a news release. "And we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best."
For the past 11 years, DirecTV has sponsored a concert the night before the Super Bowl. But this year's concert is the second since AT&T bought the satellite TV company. AT&T acquired DirecTV in July 2015 for $49 billion.
Red Hot Chili Peppers headlined the DirecTV Super Saturday concert this year. Earlier concerts have featured Katy Perry (2012), Justin Timberlake (2013), Jay-Z and Beyonce (2014) and Rihanna and Kanye West (2015).
