Following on from the closure of MyCokeMusic, the soft drink manufacturer has decided it Would Like To Buy The World... a track from iTunes.
In Britain, Coke will distribute 70 million song codes inside packs of Coca-Cola and Diet Coke that can be redeemed for tracks at the iTunes store, where they usually sell for 79 pence ($1.47) each.
"Mycokemusic.com was the first to the market, but we've decided that everybody is great at something," said Chris Burggraeve, Coca-Cola's director of marketing for the European Union. "Apple is undeniably the leader in this field."
That commercial link-up is likely to draw a fair bit of attention, boosting iTunes' numbers and bringing even more people to Apple's table. But I was drawn to the response from Wippit, the smaller, leaner music service, which always entertains.
its probably unexpected for us to say this ... but we welcome this promotion. The bigger the better as far as we're concerned. It will boost the market, encourage more legal downloading, introduce new music and as Wippit is compatible with iPods it allows us to tuck in tight in their slipstream and watch our non-compatible competitors (that's everyone else) fall back a little further. In short, Wippit is set to gain from the ground lost by our other competitors.
Our subscribers get unlimited downloads from a selection of 60,000 tracks for the price of about 35 two litre bottles of Coke. That's like a 1,700 song giveaway per bottle and a much lower risk of tooth decay.* (*not clinically proven).
Some readers already expressed their love for Wippit. But will more really come their way from this?
