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Manchester Evening News
Manchester Evening News
Lifestyle
David Morton & Jess Molyneux

Wimpy's 1970s menu, prices and lost branches of Greater Manchester

If you want to buy a burger these days, you're spoilt for choice with McDonald's, Burger King, Five Guys, and many more.

But before the big chains that dominate our high streets today, the go-to burger joint in the UK was Wimpy, which offered untold numbers of Mancunians their first taste of American-style fast food.

The Wimpy brand first originated in Bloomington, USA, in 1932, and the first restaurant in Britain, serving the first ever hamburger-based meal in this country, opened at Lyons Corner House in London in 1954.

Read more: Found after decades, the lost pictures of a Stockport market day in the seventies

By 1970, Wimpy was a global favourite and there were more than 1,000 outlets in 23 countries around the world - including a number around Greater Manchester.

And in a recently rediscovered menu from the 1970s, you can check out some of the tasty favourites and crazy prices from the era: Wimpy Burger 16p; Wimpy Cheeseburger, 21p; and Wimpy Kingsize, 31p, reports Chronicle Live.

Here, we take a look back at Wimpy's retro menu and why it was loved across Greater Manchester.

In the 1970s, a Wimpy Grill sold at 36p; a Wimpy Special Grill was 41p; and the top of the range Wimpy International, including steak and all the trimmings, was 51p.

One item on the menu which folk might especially remember was the Wimpy Bender - a wonderfully spicy sausage curled around half a tomato.

Do they awaken any memories for you? Let us know in the comments section below.

Elsewhere, a Whippsy - the brand's own milkshake - was 17p, while a knickerbocker glory could be yours for 25p.

A Wimpy menu, from 1972 (Midweek Visiter)

It's worth remembering, of course, if these prices seem ludicrously inexpensive, in 1976 the average weekly wage was £70 for a man and £45 for a woman.

In the 80s, this iconic burger chain was the ultimate place to have a birthday party, with nearly 400 branches in the UK.

Around Greater Manchester, a number of popular Wimpy bars traded over the years.

Before the fast-food joints we know today, Wimpy's were the only burgers in town, and many will remember branches on Manchester’s Oxford Street and the Piccadilly Plaza complex in Piccadilly Gardens.

There were also branches of Wimpy in Salford, Middleton, Stockport and the Arndale Centre through the years.

Wimpy was loved by many across Greater Manchester (Mirrorpix)

But overtime, the market changed and in 1974, there was a new kid on the UK fast food block - the American giant McDonald's, with the brand reaching the North East in the mid 1980s.

Join our Greater Manchester history, memories and people Facebook group here.

Crucially, McDonald's sold their burgers and fries over the counter, and Wimpy which employed traditional table service was forced to change tack.

A burger meal at a Wimpy's branch (Alistair Houghton)

Later, the arrival of Burger King provided another major competitor and the number of Wimpys in the UK gradually decreased.

Today, the closest Wimpy to Manchester is the ones in Huddersfield or Birkenhead and the chain has just 67 restaurants in Britain, down from over 500 during its height in the 1970s.

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