Wimbledon's 'posh' £99 picnic items cost just £40 in store

Wimbledon is to serve up courtside picnics for two to tennis fans – at £99 each.

They come in a souvenir SW19 rucksack and include goodies like salmon pate, chicken salad, lentil salad, pies, apple tarts, strawberries and cream and cheese and biscuits.

You also get two bottles of water and a bottle of wine.

But a quick whiz around supermarket aisles would bag a similar meal for less than £40.

A takeaway afternoon tea for two is also on offer for £45.

Wimbledon's picnics are just as enjoyable as the tennis but most fans bring their own (Alamy)

In a Wimbledon coolbag, the spread includes four rounds of sarnies, scones with cream and jam, small cakes, strawberries and cream, two bottles of water and two hot drinks vouchers.

Tennis fans are told online: “A picnic is the perfect way to enjoy an afternoon at Wimbledon. Save yourself the hassle of making your own.”

One fan said: “You expect a bit of mark up at Wimbledon but this seems way too steep.”

A Wimbledon spokeswoman said: “Our picnics come in a unique rucksack with top quality food. Visitors can also bring their own food and drink.”