The biggest sales event of the year, Black Friday is fast approaching (it lands on Friday 28 November, FYI) and for parents like me, it’s the perfect time to tick off those big-ticket Christmas presents for the kids, like the Toniebox.
It’s of the most sought-after gifts for children of all ages, from babies just discovering music to older kids who love independent listening. Plus, it’s screen-free, simple enough for toddlers to use on their own, and packed with charming character figures (known as Tonies) that bring stories and songs to life. It’s no surprise that it’s a firm IndyBest favourite, featuring in nearly all of our age-based gift guides for children – and often securing the top spot.
As a parent myself to a three-year-old, I can say from experience just how loved this little box is. My daughter received her Toniebox for her first birthday and still listens to it daily. It’s brilliant for winding down at bedtime, keeping her entertained during quiet time, and even makes long car journeys much calmer.
With the launch of the new Toniebox 2 (£99.99, Amazon.co.uk), which arrived in the UK in mid-September 2025, I’m fully expecting to see discounts on the original model come Black Friday. For now though, there are already a few bundle offers on both versions of the audioplayer with small savings, as well as some Tonies figures currently on sale.
I’ll be keeping this page updated with all the latest Toniebox Black Friday deals and offers as they drop, so do keep checking back. In the meantime, we’ve rounded up the best Toniebox deals and bundles to shop right now.
The best early Black Friday Toniebox deals to shop now:
Tonies red starter set bundle
If you’re looking for a starter set to kick off your little one’s Tonies adventure, this Toniebox bundle is a fantastic pick. The red Toniebox comes with three adorable Disney Tonies featuring stories and songs from Lilo & Stitch, Finding Nemo and Moana – perfect for hours of screen-free storytelling fun.
The Toniebox has featured in many of IndyBest’s gift guides for kids, even taking the top spot in our round-up of the best gifts for three-year-olds, where tester Luciana Bellini praised it as “hugely popular with kids and parents alike” thanks to its easy, kid-friendly design – simply pop a Tonie on top and the adventure begins.
Buy now £97.74, Amazon.co.uk
Tonies Toniebox 2 starter bundle
If you’re ready to step up to the latest in screen-free listening fun, the new Toniebox 2 is a brilliant pick. This bundle allows you to choose from a range of fresh new colours and you also get six Tonies figures to start your little one’s listening adventure – all while saving £25.
The Toniebox 2 is designed so that it can be used by younger children (ages 1+) and adds smart bedtime and wake-up features, plus a dynamic rainbow light ring and compatibility with interactive Tonieplay games, while still working with all existing Tonie figures.
Parenting writer Katie Byrne chose the Toniebox 2 as her best gift for babies, writing: “New for 2025, the Toniebox 2 feels like the ultimate blend of fun and function for babies, encouraging them from an early age to enjoy listening to stories, as well as providing soothing comfort at bedtime.” She added that it’s a gift that’s “built to last” and will “help keep your baby entertained well into their childhood”.
Buy now £164.99, Naturalbabyshower.co.uk
Tonies children’s sing along songs
The Tonies children’s sing-along songs figure is currently 15 per cent off at Boots, making it a great value pick for kids. The figurine plays approximately 50 minutes of classic nursery rhymes and sing-along favourites like “The Wheels on the Bus”, “Pop Goes the Weasel”, and “London’s Burning”. It’s perfect for bedtime, car rides, or independent playtime.
Buy now £11.04, Boots.com
Tonies Disney Jungle Book audio figure
Looking for a fun new Tonie for your little one? This Jungle Book figure is now on offer with a 15 per cent saving. Just pop Baloo onto a Toniebox and kids can dive into 24 minutes of storytelling magic, narrated by Bob Machray, plus four classic tunes from the movie, including “The Bear Necessities” and “I Wan’na Be Like You.”
Buy now £12.74, Currys.co.uk
Tonies Peppa Pig George Pig audio figure
Got a little Peppa Pig fan at home? Then the Tonies George Pig figure is a must-have. Just pop George onto a Toniebox and let the fun begin – kids get nearly an hour of adventures with Peppa, George, and their friends, packed with music, voices, and silly sound effects. Any Peppa fan will be thrilled to hear their favourite characters come to life.
Buy now £11.99, Tonies.com
When is Black Friday?
Black Friday officially takes place on Friday 28 November, with the sales event running through the weekend to Cyber Monday on 1 December. However, the deals season starts much earlier, and we expect the first offers to begin landing from the start of November.
Why you can trust IndyBest reviews
Here at IndyBest, our team of experts track the price of popular products year-round, so we know to spot a genuinely good deal from a dud. When it comes to guiding you through Black Friday deals on the Toniebox, Sarah Jones knows her stuff. As IndyBest’s assistant editor with nearly a decade of experience testing a wide range of products, she has honed an expert eye for quality, value, and usability.
Beyond her professional expertise, Sarah is a parent herself, giving her firsthand insight into what truly matters when it comes to toys and gadgets like the Toniebox. She knows how to spot products that are worth the investment and can identify the best deals to make sure shoppers get real value this Black Friday.
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