According to a Sunday Times story today, Richard Desmond has resurrected his hopes of screening Big Brother on Channel 5.
He believes, says the story, that "he can breathe new life into the show's format, which could be heavily promoted in his publications [the Daily Express and Daily Star plus OK! magazine]."
But one key reason for BB's past success was the level of coverage it received in all the tabloids.
I imagine that, should C5 get the show, it will get precious little space in rival papers and magazines, especially given the public's loss of enthusiasm for it.
Then again, what does "new life" mean? Perhaps Desmond plans to draw on the values exhibited by the television channels in his Red Hot TV portfolio, such as Dirty Talk, Filth and Television X.
