Wilko is offering to pay its customers to learn more about the high street retailer for one day only.
The chain's 'lots of little wins' London store will open from 11am to 5pm on Wednesday 16 October at The Gallery, 10 Hanover Street.
There, shoppers will be given the inside scoop on some of wilko's best-selling products ranging from garden homeware while also getting storage tips and life hacks to help you get the most out of your home on a budget.
And in exchange for visiting the branch, wilko will offer each shopper the chance to walk away with either a £5 voucher or a little win shown at the event as a thank you for their time.
One shopper will also get a £250 gift card to spend in stores.
Victoria Bradley, at wilko, said: "wilko is proud to have an in-house innovations team that is dedicated to making products with customers in mind. We spend our days listening to our customers’ everyday household tasks, through focus groups and surveys, in a bid to find opportunities and solutions to make life easier.
"We’ve a raft little wins under the wilko roof – from the award-winning garden tool handle that saves customers having to bend down to our range of clever storage solutions designed to maximise your space.
"We’re proud to offer products that simply help and to respect our customers’ hard-earned cash and with the help of shoppers at lots of little wins, London, look forwarding to launching some exciting new products next year!"
The retailer said its in-house innovation team, which is the driving force behind many of its top products, will be on-hand instore to ask customers what household problems they face and would most like to see in future product launches.
Items on sale will range from DIY products, to cosmetics and bedding - from 11am to 5pm on Wednesday.
