Scotland in winter is synonymous with rain and snow - but a new campaign offering magical hikes, snowy trails and breath-taking views is set to launch for Christmas.
A new winter timetable has been developed by membership organisation Wild Scotland to inspire travellers to explore stunning locations from the Lochs of Assynt to Mull of Kintyre. It also aims to showcase the most scenic undiscovered regions and support local businesses to stay open during the winter months.
A wide range of activities will make up the timetable, from stargazing at dark sky discovery spots, winter wildlife watching with expert guides, night snorkelling, guided winter mountaineering and hot tent wild camping.
The timetable will be available to view via Wild Scotland, which represents wildlife, adventure and activity tourism operators across Scotland, who will also be highlighting how to respect the wild and holiday both responsibly and sustainably.
Doug McAdam, of Wild Scotland, said: “Scotland in the winter can be simply breath-taking, but many are put off by the wild weather that we typically get each year. With international travel uncertain and local lockdowns across Europe, we have developed a diverse range of activities to provide unforgettable, safe adventures and allow both visitors and locals alike to experience Scotland as they’ve never experienced it before – no matter the weather.
“We know winter can be a tough time of year for many mentally, particularly right now with Covid continually dominating the headlines.
"But the short, sparkling days and long, cold nights are perfect for these activities – perfect to explore open spaces, meet new people, connect with nature and escape the everyday stress.
"It’s a scientific fact that exposure to daylight is essential to wellbeing and mental health; something that is well understood in countries in northern latitudes with very limited daylight in winter where people know the importance of being outdoors and maximising daylight exposure.
"Scotland is a destination that can be enjoyed all-year round, particularly with the wealth of warm and quirky places to stay. We’re certain this year will be our wildest winter yet.”
The campaign is being spearheaded by Wild Scotland, which champions the sustainable wildlife, adventure and activity tourism sector in Scotland to create meaningful and lasting environmental and social change.
The downloadable winter timetable is available at: wild-scotland.co.uk/nurture
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