"Jimmy Wales, the founder of Wikipedia, the online encyclopaedia, is set to launch an internet search engine with amazon.com that he hopes will become a rival to Google and Yahoo!," according to The Times (of London).
Amazon has invested in Wikia and the story says "it is understood that amazon has also collaborated with Mr Wales on the search engine project and is expected to lend its support to the venture in the future."
It seems the Wikia search engine will rank sites based on user views. "It usually only takes a second to figure out if the page is good, so the key here is building a community of trust that can do that," says Wales.
And it takes only slightly longer than that to organise enough third-world keyboard fodder to spam the results to hell.....
Update: headline corrected
