Wii then? Well, it's clearly an awful awful name for the UK and you have to feel pity for the British marketing team. However, to discount the console purely because of the branding is foolhardy. Buzz, Singstar, Nintendo DS - "casual" games are booming. If Wii properly taps into this growing market then it has a big chance of success, even if Nintendo do finally lose some of their 30-something fans. What we can do without are any more ridiculously pretentious press releases.
"Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play"
Er, right.
