Passengers boarding hundreds of Stagecoach buses may notice there are some changes to the fleet.
Stagecoach North East has partnered with The Chronicle Sunshine Fund and to mark the occasion new logos have been put on the fleet.
Logos have been put on buses at the Slatyford and Walkergate depots and will also be added to those at South Tyneside.
It comes after drivers raised thousands of pounds for the charity, which helps hundreds of disabled children across the North East, over Christmas.
Charity Director Siobhan Sargeant said: "It's fabulous to see our logos proudly displayed on Stagecoach buses throughout the region.
"As a charity who provides specialist equipment to disabled children, we look to work with other organisations who share our ethos and strive for inclusion for all.
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"We are so impressed with the initiatives Stagecoach run to ensure their transport is suitable for those with specialist needs.
"Not only does our partnership with Stagecoach help us to raise more funds to support local children, it also helps us to reach more families who are in need."
To kick off the partnership, drivers across the depots will be fundraising across Easter, dressed in PJs and Onesies.
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The campaign will raise funds for The Chronicle Sunshine Fund and West End based Little Sisters of the Poor.
Stagecoach North East will also be headline sponsors of the charity's Sunshine Run 5km, taking place on Newcastle's Quayside on June 19.
Steve Walker, Managing Director, Stagecoach North East, said: "The Chronicle Sunshine Fund provides specialised equipment to children with disabilities in the North East of England.
"As a local bus operator, Stagecoach North East is keen for our staff to get involved with charities on our doorstep.
“When we heard all about the wonderful work that the Chronicle Sunshine Fund does for disabled children in our region, our two Newcastle depots in Walkergate and Slatyford wanted to be part of it."
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