Former Crystal Palace owner Simon Jordan believes ex-Swansea City manager Steve Cooper should think twice before accepting the vacant managerial job at Nottingham Forest.
Forest sacked Chris Hughton on Thursday morning after losing six of their opening seven league games to leave them at the bottom of the Championship table.
And Cooper, who left Swansea in the summer, has emerged as the top contender to become the next manager at the City Ground.
However, Jordan isn't convinced that Forest would be the best move for Cooper.
READ MORE: Nottingham Forest's Steve Cooper compensation fee revealed
Jordan said on talkSPORT: “You have got to ask yourself a question if you are Steve Cooper, why would you want to go from Swansea, who have been in play-offs in recent years, to Nottingham Forest?
“But if you look at the club of their stature, a far greater status than the Crystal Palace that I owned in terms of their achievements, yet they have not got back into the Premier League for 22 years under various ownership models.
“And you have to look at it and say, what is it about my and Steve Parish’ tenure that dragged Crystal Palace out of the Championship into the Premier League in four years in my ownership and something similar under Parish that stops and prohibits Nottingham Forest who have far bigger crowds, far bigger revenue streams and sometimes better finally healed owners.
“And still they don’t get where they need to get to.
"They've twisted and turned, they've stuck and they've twist but have still not been able to find a formula.
"It isn't the fans making it an unpalatable place. Those Nottingham Forest fans are great fans."
Were Cooper to take the Forest job, Swansea would be entitled to a compensation fee from their Championship rivals.
That fee is negotiable but it would likely be a low seven-figure sum in the region of £1.5 million - certainly less than the £3m being currently reported.
Other names linked to the vacant job have been Chris Wilder and John Terry. However, both are understood to not be serious candidates - making the chance of Cooper taking the job all the more likely.
Jordan's concern for Cooper is a touch surprising though, given how he described him as a "perennial loser" when he left SA1 this summer.
"They got to the play-off semi-final the previous year and got knocked out when they were expected to do better," said Jordan at the time.
"This year they weren't quite the side they were the previous year, but lost again. That makes him a perennial loser.
"It does. You show me a good loser and I'll show you a loser.
"You're not paid to get somebody into the play-offs, especially a club that's been established in the Premier League for eight or nine years, and is trying to get back there, and be a bridesmaid all the time."
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