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Evening Standard
Evening Standard
Lifestyle
Dominique Hines

'Why would she do this?' Charli xcx faces backlash over ‘spoilt, rich’ reality TV star in new film

Charli xcx has sparked a heated online debate after announcing her debut feature film, The Moment, set for release in 2026.

The British pop innovator, known for pushing the boundaries of sound and style, shared a teaser on Instagram this week with the simple caption: “based on an original idea by Charli xcx. the moment. coming 2026.”

The clip hints at a neon-soaked exploration of fame, artistic ambition, and the pressures of the music industry. While fans initially praised Charli for her creative ambition, excitement quickly turned to frustration when details of the cast began circulating.

Comment threads across X and Instagram filled with divided opinions, as followers debated whether the film’s casting reflected the outsider ethos Charli has long championed.

The source of the controversy? Reality TV star Kylie Jenner, making her first major acting debut. Her involvement immediately drew attention, with some fans questioning whether Charli had strayed from her independent, alt-pop roots.

“Charli has always been our hero for doing things differently,” one fan wrote. “Seeing her cast someone who’s literally grown up in the spotlight feels off-brand.” Another added: “We thought she was different. Now it looks like she’s embracing the same Hollywood system she used to critique.”

The Moment is directed by Aidan Zamiri, Charli’s long-time creative collaborator, who has worked with her on some of her most visually striking music videos. The story follows a rising pop sensation navigating fame and industry pressure while preparing for her arena tour debut.

Jenner already has close proximity to Hollywood due to her romance with Timothee Chamalet (Getty Images)

The ensemble also includes Rachel Sennott, Hailey Benton Gates, Shygirl, Alexander Skarsgård, and other emerging talents. Despite the strong supporting cast, Jenner’s participation has dominated conversation online.

Some commentators framed her casting as emblematic of celebrity privilege in Hollywood, where fame and family connections can outweigh experience or craft. Others suggested Charli might be using the casting deliberately, as a commentary on fame itself.

The debate around The Moment mirrors recent controversies in Hollywood over reality TV stars breaking into mainstream film and television.

Charli’s story follows a rising pop sensation navigating fame (Getty Images)

Earlier this year, Kim Kardashian drew criticism for her lead role in Ryan Murphy’s legal drama All’s Fair, where she was given top billing over Oscar-nominated actors Glenn Close and Naomi Watts.

Fans at the time questioned whether established actors were being side-lined in favour of celebrity spectacle - a conversation now echoing in Charli’s corner of pop culture. “Why would Charli do this? A f***ing Kardashian? Yeah, we need another spoilt, rich, clueless’ reality star getting jobs from real actresses.’

Still, some supporters defended the casting choice, praising Charli for blurring boundaries between underground art and mainstream culture. “Charli’s always challenged norms,” one user commented.

Kardashian is front and centre of new A-List drama series despite not being a seasoned actress in All's Fair (Disney)

“If she wants to mix pop with reality star power, it’s part of the point - exploring fame and excess in the industry she’s singing about.”

Whether Jenner’s presence enhances the story Charli wants to tell, or distracts from it, remains to be seen. For now, The Moment is set to be one of the most talked-about projects in music and film circles, promising both spectacle and controversy.

As fans continue to debate, one thing is clear: Charli xcx’s leap into cinema has reignited conversations about authenticity, celebrity influence, and the tension between underground credibility and mainstream visibility and it seems her most devoted followers are watching every move.

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