This week we look at the importance of audience trust. Our recent survey of nearly 500 respondents found this: trust is the main driver for audience loyalty to a publisher.
Two out of every three readers go so far as to rank trustworthiness as the single most important factor in their choice of online news sources. Other factors they considered were popularity, political-leaning, variety of coverage, and depth of coverage. But trust is number one.
See the full story here.
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