"The announcement by Guardian Media Group that it is to adopt a digital-first strategy has engendered a mixture of concern, incredulity, hostility and cynicism while fostering a widespread belief that the game is up for The Guardian and its Sunday stablemate, The Observer."
That's the opening paragraph to my column in today's London Evening Standard, Loss-making Guardian risks all on 'digital-first'.
I also write: "Clearly, the digital-first strategy is both linked to the publisher's economic fortunes, yet it is also separate... the response is all about positioning GMG for the future when the company believes publishing of newsprint will become untenable."
It is my first response to digital-first - in written form anyway. I would guess that it won't be the last. That's the joy of permanent revolution. There is always so much going on.
However much we plan and plot for the future, surprising things just keep on happening.
