Why papers like personality politics - Wilby

The New Statesman's media commentator, Peter Wilby, points out that newspapers prefer to write about personalities rather than policies because that reflects reality - and it's also more interesting. He adds: "Editors are unenthusiastic about a [Gordon] Brown premiership; they fear it will be a dull one, with too many long speeches in impenetrable Scottish accents." He also touches on The Sun's remarkable conversion to the theory of man-made global warming, a U-turn that stunned me too. (Via New Statesman)