This story about online gender-swapping - which suggests that the majority of people do it in MMORPGs because they get to experiment with multiple personalities - might seem like it comes from The University of the Bleedin Obvious, but sometimes you need some hard figures to confirm or deny the assumptions that everybody already has.
One interesting tidbit from my conversation with co-author Mark Griffiths - a professor at Nottingham Trent and the biggest expert on internet gambling since bubble-era Henry Blodget - was how closely the results tallied with the gender swapping in online.
The prof said that the study's answers correlate closely to online gambling situations, where men often pretend to be women when they're trying to hustle cash out of unsuspecting noobs (the assumption of these oafs being that women are inferior gamblers).
Nice.
Quick note to the scumbags: spending all day with your alter ego Christine hustling fools at CrapWebPoker.com does not mean you are Tom Cruise in The Colour of Money.
