Baby Sussex has made his debut, and it's been to a lot less fanfare than his royal cousins.
Firstly, the tot is seventh in line to throne. Secondly, Prince Harry and Meghan Markle battened down the hatches and did things their way.
Much has been made of the speculation around Meghan posing for photos after the birth, and her decision to forego a photocall hours after delivering a tiny human is one which no one can argue with.
Meghan Markle bought Duchess of Cambridge very touching gift to 'win her over'
The Duchess of Cambridge might have made it look like a piece of cake, but Princess Diana painted a very different image of what it's actually like.
Apparently, no matter how polished and smiley Kate looked on the steps of the Lindo Wing, it wasn't enough to convince Meghan.
A friend of the former Suits actor reportedly told the New York Post that Meghan in fact "felt sorry" for Kate having to put on heels, tights a nice dress, get her hair and makeup done, and face photographers so soon after the arrival of each of her babies.
Royal fans have been dismayed by Meghan and Harry's decision to wait before revealing their bundle to the world.
However, the hospital steps photocall is a pretty recent tradition - one which Princess Anne kickstarted in 1977, and one which no royal mum is obliged to follow.
