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The Independent UK
The Independent UK
Sport
Jonathan Veal

Why Luke Littler has applied to trademark his own face

Luke Littler FULLLuke Littler
  • Darts sensation Luke Littler has applied to trademark his face with the Intellectual Property Office.
  • This move is a pre-emptive measure to protect his image from unauthorised use, particularly against AI-generated content and potential copyright infringements.
  • The 19-year-old, a highly marketable figure, already has his likeness on various products and previously trademarked his moniker “the Nuke” in the US.
  • Littler secured victory in night seven of the Premier League in Dublin on Thursday, demonstrating his continued on-stage dominance.
  • During the final, he made a remarkable comeback from a 5-0 deficit against Gerwyn Price, admitting he is “still learning not to react to the fans” amid heckling.

IN FULL

Luke Littler wants to trademark his face as darts sensation pushes back against AI

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