Zeta Global Holdings Corp. (NYSE:ZETA) shares are trading higher after the company announced a 108% year-over-year usage increase for its marketing platform from Thanksgiving to Cyber Monday.
The platform achieved 100% uptime as brands leveraged it for personalized, multi-channel marketing to enhance business outcomes during the holiday season.
According to a Zeta survey, while Thanksgiving weekend saw record sales, 53% of shoppers plan to start holiday purchases in December, up 8% from last year. Lower holiday activity in October and November aligns with shifting trends.
With consumer confidence at a 16-month high, Zeta anticipates strong demand for its ROI-driven marketing tools to help brands adapt and engage effectively this season.
In October, the company disclosed its agreement to acquire LiveIntent for $250 million.
The agreement includes a potential earnout of up to $25 million per year, split 50% cash and 50% stock, based on significant Adjusted EBITDA growth and sustained margin expansion in 2025, 2026, and 2027.
Investors can gain exposure to the stock via Invesco Dorsey Wright Technology Momentum ETF (NASDAQ:PTF).
Price Action: ZETA shares are up 10.32% at $26.35 at the last check on Wednesday.
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