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The Guardian - UK
The Guardian - UK
Comment
Andrew Brown

Why is evangelism always cheesy?

A church in Auckland, New Zealand, has come up with this season's insult to Christmas: a poster showing Mary and Joseph looking uncomfortable in bed together. "Poor Joseph: God was a hard act to follow" says the caption. No one seems to have noticed until an outraged evangelical tried to paint over the billboard.

The question that this raises in my mind is whether there is any tasteful church poster? I suppose my favourite was an American recruitment poster for Catholic priests, which used to hang inside the Vatican's press office. The slogan it used was "Eat free in Italian restaurants." But apart from that, there seems to be no way to put any kind of religious message on a poster which is not at best embarrassing. Why should this be?

Examples and counter-examples welcome.

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