For years now, I'm a Celebrity... Get Me Out of Here! has mostly stuck to its regular air time of 9pm, only shifting when some important, time-sensitive event - like when ITV used to show the Champions League - clashed with the show.
That pattern has continued into the current series, with both episodes so far airing at 9pm, as do all of this week's episodes - except tonight's, which begins at the slightly later time of 9.15pm, finishing at 10.35pm.
ITV has not confirmed the reasons behind the shift, but a look over the TV guide provides some potential clues.
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What's this on Channel 4? Oh, only the Great British Bake-Off final. And it ends at 9.15pm - what a coincidence!
Yes, the other big reality competition show that's on right now concludes this evening, with its final episode beginning at 8pm and finishing at 9.15pm, just in time for I'm a Celebrity. It's going to be a great night for telly lovers!
While Bake-Off is reaching the end of its current run, however, I'm a Celeb is only just getting started. Frankie Bridge is the early favourite to win after impressing in the first trial of the series, beating Richard Madeley and winning her team a stay in the castle - while condemning Madeley's team to the clink.
I'm a Celebrity... Get Me Out of Here! continues on ITV tonight at 9.15pm. It returns to its 9pm slot from tomorrow.
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