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The Independent UK
The Independent UK
National
Shahana Yasmin

Why Google has launched a new voice for Maps in New Zealand

  • Google has launched a new AI-powered voice for Maps in New Zealand, designed to accurately pronounce te reo Māori place names.
  • The update, which began rolling out on Thursday, speaks English with a New Zealand accent while correctly articulating Māori names.
  • Developed in collaboration with Te Taura Whiri i te Reo Māori, New Zealand’s Māori language commission, the model uses their pronunciation rules and public data.
  • This initiative addresses years of criticism regarding Google Maps' mispronunciation of Indigenous names, which many Māori speakers found frustrating.
  • The correct pronunciation is seen as crucial for navigation and for preserving the linguistic and cultural significance of te reo Māori, which is New Zealand's second most spoken language.

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