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The Guardian - UK

Roy Greenslade

Why German publisher won't launch Bild in France

The German publisher Axel Springer has withdrawn plans to launch a French version of its Bild tabloid. Publishing chief Andreas Wiele said the proposed €120m (£81m) project held "more risks than opportunities". The deciding factor is believed to be the limited number of outlets for newspaper sales in France. In Germany, where Bild sells 3.5m copies a day, there are 120,000 sales points. In France, despite a population of more than 60m, there are only 30,000 outlets. (Via FT.com)

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