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The Independent UK
The Independent UK
Sport
Brittney Donovan

Why Fifa didn’t make Atlanta Stadium cover Mercedes-Benz logo

  • The 16 stadiums chosen to host World Cup 2026 matches were required to remove all commercial logos - but one logo proved too difficult to scrub.
  • Mercedes-Benz Stadium in Georgia , renamed Atlanta Stadium for the tournament, was granted an exception, allowing the Mercedes-Benz logo to remain on the retractable stadium roof.
  • Fifa did not insist that the logo be covered or removed because of how costly it would’ve been. Covering the logo was thought to be too complicated as it would’ve involved altering a structural element of the venue.
  • Multiple solutions were considered, including covering it with vinyl graphics, but the risk to the structure was deemed too great.
  • So if you’re watching England v DR Congo Wednesday, keep an eye out for any overhead footage of the top of the roof and you’ll spot the logo that caused Fifa a headache.

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