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The Guardian - UK
The Guardian - UK
Politics
Andrew Sparrow

Why enthusiasm matters in politics

PoliticsHome has just put up an interesting poll. They were trying to measure voter enthusiasm and, having asked people how they would vote at the next general election, they asked they whether their respondents were "very enthusiastic", "quite enthusiastic", "not very enthusiastic", "not enthusiastic" or "actively depressed" about the prospect of casting their vote in the way they said they would. Among Tories, 79% of voters were enthusiastic (either very or quite). But among Labour supporters the equivalent figure was just 65%.

In one respect, this finding is unremarkable. If you think your party is going to win, you are bound to vote with more enthusiasm.

But, in another respect, it could be significant. At any election organisers will say that what matters is "getting the vote out". This poll explains why this should be much easier for the Tories.

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