Councillors have moaned about the bulk of a £1million grant going to Ayr.
They complained that £750,000 from the £1.06million Scottish Government Town Centre fund is being poured into the town.
The cash will be used to help finance the newly unveiled Ayr Town Centre Strategy and Action Plan.
Politicians questioned why it was automatically directed to South Ayrshire’s biggest town without debate.
Speaking at the council’s leadership panel last week, Troon Councillor Philip Saxton said: “Ayr is a large town. We have to remember there are other towns in South Ayrshire. I think members should have a say on this.”
Council director Donald Gillies said there are hopes the money would attract match funding.
It is yet to be decided where the remaining cash from the Town Centre Fund Grant Allocation will be spent.
But the amount, which sits at over £300,000, will definitely be splashed on towns other than Ayr.
Councillor Saxton said the money could be put to good use in Troon.
Wading into the complaints, Councillor William Grant said his town, Maybole, faces a funding shortfall for regeneration. Despite landing a £1.67million National Lottery grant , more money is needed to restore its historic High Street.
The leadership panel approved the £750,000 allocation to the town centre project despite the gripes.
