Why do shoe shops put women’s shoes on the wrong shelves?

Find a bargain … if you can reach it. Photograph: Frank Baron

Given that women with size 8 feet are tall and women with size 4 feet are small, why do shoe shops put the size 8 shoes on the bottom shelf and the size 4 shoes on the top shelf?

Helen West (size 8, with bad knees), London SW1

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