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The Guardian - UK
The Guardian - UK
Business
Monkey

Why did the Daily Mail lose its taste for The Great British Bake Off?

The Daily Mail featured The Great British Bake Off winner on the front page in 2014 (left) – but not this year
The Daily Mail featured The Great British Bake Off winner on the front page in 2014 (left) – but not this year

It may be the most watched TV show of 2015, but it seems the Great British Bake Off final was not to the Daily Mail’s taste this year.

For the past three years the Mail has run a picture caption on the Bake Off final on the front page, with a full story inside the paper.

The Mail also featured The Great British Bake Off final on the front page in 2012 and 2013
The Mail also featured The Great British Bake Off final on the front page in 2012 and 2013

However, on Thursday the Mail chose not to run a front-page picture of Nadiya Jamir Hussain, opting instead to stick to a story on page 7.

Why change a winning recipe?

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