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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Why Daily Star Sunday is on to a loser

Here is Marketing Week's take on the "stellar" circulation rise of the Daily Star Sunday: "its bid to position itself as a family paper and build upon its core readership of mid-30s males has left some media buyers baffled." Why? It quotes Adrian Pike, press buyer at MediaCom: "The problem for the paper is that the market it is targeting - the 25- to 35-year-olds - is the demographic that tends not to buy newspapers." (Via Marketing Week)

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