Just quietly, in the background of all the chaos at Cardiff City this season, Sheyi Ojo has been having an impressive campaign in a Bluebirds shirt.
With the arrivals of Kieffer Moore and Harry Wilson, even the loan signing of £13m Leicester City defender Filip Benkovic, City fans could be forgiven for not getting overly excited about bringing in Ojo, upon whom they pinned few hopes.
Ojo is currently on his seventh loan spell in five years and has flattered to deceive at most of his previous clubs. That is ultimately what led to supporters to believe he would potentially be hit and miss in the Welsh capital.
But, it must be remembered, he is still just 23 years old, a baby in professional sport who is still arguably five years away from hitting his peak.
There is oodles of potential and talent coursing through the Liverpool winger and many, rightly in my opinion, believe he is finally experiencing that breakthrough season with Cardiff City.
Some will bemoan his lack of consistency but, come on, you have to concede there will be an element of that with any winger just by virtue of the position in which they play, tasked with dribbling past players, not taking the easy option. Some things will come off, others won't. Patience must be heeded.
If we look at Cardiff's wing options, Ojo is standing head and shoulders above the competition this season. Many put him up there among Cardiff's most important players this term and it is difficult to argue with that.
Indeed, Mick McCarthy even said he looked "different class" during his first training session as Bluebirds boss and that is not hard to believe, because Ojo must be playing with such confidence now.
The winger enjoyed a decent spell on loan with Fulham back in 2017/18 and showed glimpses up with Rangers last term, especially in Europe, but many were waiting for him to come good and fulfil his potential and it seems Cardiff have nabbed him just at the right time.
Many will view this as Ojo's breakthrough season, the one in which he proved he could do it week in, week out at Championship level and he is doing that. He said at the start of the season that all he needed was games and he would prove to everyone just what a player he was and it is fair to say, on this season's evidence, he is a man of his word.
Over the course of the season, he has won over many doubters. Social media was rife with praise for Ojo just last weekend after he sent in a sumptuous cross, with his wrong foot, I hasten to add, for Moore to head home his 11th of the season.
There have been moments all season where Ojo has popped up just at the right time and the right place. His stunning strike to down Preston earlier in the campaign sticks out, while his poacher's finish to earn a point against Middlesbrough was also a big moment.
When Cardiff enjoyed their brief renaissance under Neil Harris at the start of December, Ojo was front and centre, providing a goal and three assists in the wins over Luton Town and Huddersfield Town. He has a goal and assist in McCarthy's first three games, too, giving the new manager a glowing first impression.
Ojo will no doubt feel happy with his contribution this term, despite the team's well-documented struggles. And, importantly, he has thrown up a real recruitment dilemma ahead of the summer.
The Athletic report that Liverpool are ready to cut ties with Ojo in the next transfer window, the same goes, too, for Harry Wilson, as they look to cash in on a number of fringe players who they deem have no futures at Anfield.
Cardiff have changed their recruitment model over the last 18 months in order to make their playing squad more valuable after years of heavy spending on players in, or past, the peak of their careers.
The Bluebirds want to sign younger prospects whose transfer values will only increase in order to generate more cash in the future and become more self-sustaining.
Ojo is just 23 and has his best years ahead. Cardiff spent £1m on a League Two striker last month and you have to think that Ojo, just two years Max Watters' senior, represents far less of a risk in that regard.
What Liverpool's asking price for Ojo would be is as yet unknown, however he does have two years still left to run on his Anfield deal.
City splashed £2m on Moore last summer, a transfer which has proved a masterstroke with the Wales striker already widely regarded as the best forward the club has seen in the best part of a decade.
With Ojo five years Moore's junior, though, one would think anywhere around that same asking price should be a no-brainer, if Cardiff somehow manage to pluck up the funds.
In fact, if you take Moore out of the equation, many City fans would count Ojo as their most potent attacking threat this term. He has not come with the fanfare of Moore or Wilson, the price tag of Josh Murphy and doesn't have the nous and experience of a Junior Hoilett, but he has won over a large section of the Cardiff fan base, that's for sure.
Cardiff currently have Murphy in situ, while Gavin Whyte is out on loan in League One with Hull City, Wilson will return to Liverpool and Hoilett is out of contract at the end of the season. There is a real conversation to be had when it comes to wingers this summer.
But it is worth noting at this point that Cardiff, like so many other clubs in this climate, are trying to keep spending to a minimum. As the old adage goes, though, you have to spend money to make money and Ojo is a player whose value could drastically rise with a continued run of games at Championship level.
Let's take Murphy as an example. Cardiff grossly overpaid for the £11m former Norwich City winger, that is now clear, but it is plain to see just how rapidly exciting players who ply their trade in prime attacking positions see their stock rise.
Ojo has a number of assets from which Cardiff have benefited this term; a lovely eye for a pass, a goalscoring knack, the ability to deliver a dangerous cross and a commendable work rate.
It gets bandied about too often, but, importantly, he appears to embody what a Cardiff City player should be. He works hard, he looks to get bums off seats, never shirks the dirty stuff - he has five yellow cards this season, after all - and always standing up to be counted.
Whether the funds are available this summer remains to be seen. It is also unknown whether Liverpool's demands will be wildly out of Cardiff's reach.
But other clubs will doubtless be taking note of Ojo's impact this year and he will have no shortage of suitors in the Championship next season.
The Bluebirds, though, must make sure conversations are had and plans are in place in order to give themselves every opportunity of being at the front of the queue when negotiations get underway this summer.