Why Brits are suffering from an easter egg ‘shrinkflation’ crisis

• Consumer group Which? has warned that shoppers are facing a "double whammy" of massive price rises and product shrinkage for Easter eggs this year.
• Some Easter eggs have seen their price per gram increase by up to 44 per cent, with a Galaxy Milk Chocolate Extra Large Easter Egg at Asda cited as an example.
• While overall food inflation has decreased, the cost of chocolate has surged by 9.7 per cent, which manufacturers attribute to poor cocoa crop yields due to climate change.
• Which? advises consumers to check the unit price (price per 100g) on shelf labels to compare deals effectively and suggests discounters like Aldi and Lidl for better value.
• Mars Wrigley stated that rising cocoa costs necessitated changes, while Tesco argued that Which?'s analysis did not fully account for Clubcard prices available to customers.

IN FULL

Easter egg ‘shrinkflation’ double whammy hits consumers as costs rise almost 50%