When you sit through another pitch where the product team scrolls through a slide deck and the room politely nods, you realise the problem isn’t the features - it’s the translation. A sentence that lives perfectly in a spec sheet often dies the moment a human tries to use it to make a decision. A two‑minute animation fixes that mismatch: it takes process and turns it into a little scene someone can actually follow. See how that looks in practice with Animation by Myth Studio, a production studio that builds short animated films for products, not just polished visuals.
Below I explain why animation outperforms slides, which formats matter, how to brief a studio without wasting weeks, and how to measure whether the work paid for itself.
Why motion wins where slides fail
Words stack. Motion sequences flow. That’s the difference. A slide tries to be everything at once: data, process, guarantees. A short animation picks one argument and demonstrates it, step by visible step, so the viewer understands consequences rather than memorising claims.
There’s an economy to that. Show the problem, show the friction point, show the fix - done. The brain needs far less translation when it sees sequence, cause, and effect. And attention is the true scarce resource: enterprise buyers have the same attention spans as anyone else. Give them two minutes that respect their time, and you're more likely to get a click, a meeting, or a meaningful question.
Then there’s reuse. A single hero explainer becomes a landing‑page hero, a 30‑second ad, a clip in a sales email, and a micro‑lesson in onboarding. The marginal cost of reuse is low; the marginal value is high. That’s leverage, pure and simple.
Which animated formats actually move metrics
Not all animation is made equal. Match the form to the buyer's question and you’ll avoid producing decoration.
Explainer videos for conversion
These are the workhorses. Two minutes, one persona, one problem. They answer “what does it do?” and “why should I care?”, fast enough that viewers watch to the end.
UI motion and product walkthroughs for credibility
Show, don’t force a trial. Short, looped UI animations demonstrate value without asking the prospect to sign up and learn the interface themselves.
Motion infographics for ROI conversations
When you speak finance, animation helps people see scenarios rather than parse spreadsheets. Trends, comparisons, and projections become narratives.
Micro‑learning for onboarding and support
Five‑to‑sixty second lessons reduce support tickets and increase activation. They scale where human trainers don’t.
Narrative vignettes for trust‑based sales
Small character stories help in long sales cycles where relationships and reputation matter. They humanise abstract value.
Pick the format that answers the question in the prospect’s head at that moment. A CEO wants the headline; a security engineer wants a proof point. Give both the right asset.
Why hire a specialist studio, not DIY
You can rough something out in-house, but there’s a difference between making an animation and making one that converts. A studio brings craft, discipline, and a process that saves you time and money in the medium term.
First, craft. Writers and directors at studios know how to sculpt a two‑minute argument: where to start, what to reveal, and when to land the CTA. They shape tension and release so viewers arrive at the conclusion without feeling lectured.
Second, production discipline. File hygiene, captions, voice casting, correct codecs for ad platforms and LMS systems—every detail here avoids endless rework. A studio anticipates platform needs so you don’t get a folder full of wrong file types the week of launch.
Third, repeatability. Good studios deliver source files, style frames, and modular assets so future edits are faster and cheaper. When your product changes monthly, that modularity matters.
Finally, perspective. Outsiders ask dumb questions you stopped asking. That naïve curiosity often exposes the single metaphor or example that makes the product click for buyers.
How to brief a studio so the first draft is useful
A well-crafted brief gets you a usable first cut; a vague brief buys you weeks of back-and-forth. Be spare, be precise, and name the one outcome you want.
H3: Brief essentials
- Outcome: the single action you want (request a demo, sign up for a trial, complete onboarding).
- Audience: not just job title, but role, company size, and pain (for example, “Head of Security at a 200–1,000 person fintech, responsible for vendor risk and quarterly audits”).
- Core problem: one sentence about what keeps this persona up at night.
- Key proof: one metric or short customer quote to include.
- Visual references: screenshots, demo GIFs, and two example videos you like.
- Tone and voice: choose a register and stick to it.
- Deliverables: hero length, social cuts, captions, and file formats.
- Timeline: target launch date and number of review rounds.
Give the studio constraints and permission: constraints to focus the story, permission to handle pacing and filmic choices.
Common mistakes and how to avoid them
Teams cram features into 120 seconds and produce a confusing slide show in motion. Solution: pick one problem, show one example of how your product fixes it, and put proof at the end.
Another mistake is micromanaging animation frames. Control the narrative, not the animation curve. Trust the studio to handle timing; your job is to keep the claims honest.
Also, don’t treat the video as a one-off. From day one, ask for social cuts, a GIF pack, and an editable file. That foresight halves the time to market for follow-ups.
How to measure impact without overthinking
Start with a simple hypothesis: “This explainer will increase demo requests from the landing page by X%” or “Animated onboarding will reduce first‑week support tickets by Y%.” Then instrument.
Useful metrics: view‑through rate, CTA clicks from the video, view‑to‑demo conversion, demo‑to‑win ratio, and activation speed for cohorts exposed to tutorial assets. Pair these numbers with sales feedback: did demos get shorter? Are prospects asking better questions? Often the qualitative signal from sales shows ROI before it appears in the spreadsheets.
Budget framing and partnership expectations
Think of animation as buying a capability, not a single item. Costs vary by style and complexity, but the smart metric is cost‑per‑qualified‑lead, not cost‑per‑minute. If a video shortens sales cycles, improves demo efficiency, and reduces onboarding churn, the economics compound quickly.
Treat the studio as a partner. Expect collaborative scripting, clear milestones, and a handoff that includes editable assets and a brief style guide for the next round.
What to do first and what you’ll get back
Start with one tight explainer for your top use case. Keep it focused: problem, solution, one line of proof, and a clear CTA. Put it on the landing page, push a short ad cut into a paid channel, and tell sales to include the video link in outreach. Use early feedback to iterate.
You’ll also get an unexpected internal benefit: when engineering and product hear a simple external story about what they built, alignment improves. Roadmaps sharpen, priorities get practical, and marketing finally has a message sales can use.
What to remember: animation is a precision tool for clarity. It won’t fix product-market fit, but it will make your value legible fast. When people understand quickly, they decide quickly.
Give people something worth watching - the quicker they understand, the sooner they act. If you want an example of how complexity becomes clarity, visit Animation by Myth Studio and watch how a thoughtful sequence does the heavy lifting for every stage of the funnel.
